Drip sequences are automated email series that send follow-up messages at scheduled intervals. They are perfect for onboarding new subscribers, nurturing leads, or following up after a meeting without manually remembering to send each email.

To create a drip sequence, go to Campaigns and click "New Campaign," then select the "Drip Sequence" type. You will build a sequence of emails, each with its own content, delay, and conditions.

Start by creating your first email in the sequence. This is the email that goes out immediately (or at your chosen start time) when a contact enters the sequence. Then add follow-up steps with delays between them. For example, you might send Email 1 on Day 0, Email 2 on Day 3, and Email 3 on Day 7.

Each step in the sequence can have conditions that determine whether the email sends. Common conditions include: send only if the previous email was not replied to, send only if the contact has not unsubscribed, or send only if the contact has opened a previous email. These conditions help you avoid annoying contacts who have already engaged.

Contacts can enter the drip sequence in several ways: manually by adding them from the contact list, automatically via a workflow trigger (for example, when a new contact is created), or through a campaign audience selection.

Monitor your drip sequence performance in the Campaign Report. You will see metrics for each step individually, plus an overall funnel view showing how contacts move through the sequence. Pause or modify the sequence at any time without affecting contacts who have already received earlier steps.