Tags and segments are two powerful ways to organize your contacts in Email | Govaio. While they serve similar purposes, they work differently and are best used for different scenarios.

Tags are simple labels you attach to contacts manually or via automation. For example, you might tag contacts as "VIP", "Conference Lead", or "Churned Customer". To add a tag, open a contact record and click the tag icon, then type a new tag name or select from existing tags. You can also bulk-tag contacts by selecting multiple contacts from the list and choosing "Add Tag" from the bulk actions menu.

Segments are dynamic groups defined by rules and conditions. Unlike tags, segments update automatically as contact data changes. For example, you can create a segment for "Contacts who opened an email in the last 30 days" or "Contacts in the Technology industry with more than 50 employees." To create a segment, go to Contacts and click "New Segment." Build your rules using the condition builder, which supports filters on any contact field, activity data, and tag membership.

Both tags and segments can be used as audience targets for campaigns. When creating a campaign, you can select one or more tags or segments as your recipient list. Segments are particularly powerful here because they ensure your campaign always targets the most up-to-date group of contacts matching your criteria.

Best practice: Use tags for permanent or semi-permanent categorizations (like lead source or customer tier), and use segments for dynamic, behavior-based groupings (like engagement level or purchase history).